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Oakland end including the signature event at Trader Vic's in Oakland on November 9, 2009. - Sales calls to 82 Hawaii focused retail travel agents, telemarketing calls to 17 agents and training for 16 agents took place November through March. The calls and training focused on Alaska Airlines' new San Jose to Kona service that began on March 12, 2010, updates from Hawaii Island and the next round of blitzes - Seattle, Los Angeles and San Francisco. - Represented HIVB at the NorCal Hawaii Ohana Holiday luncheon at the L'Olivier Restaurant in San Francisco on Dec. 17 - Worked the Seattle/ Pacific Northwest Travel Show January 23 and 24, 2010 on behalf of BIVB, sharing a booth with Hawaii Forest £tTrail and the agency, Hawaii General Store Et Travel. Interacted with over 100 agents and distributed over 300 pieces of Hawaii Island literature. - Acted as a liaison between Alaska Airlines representatives in the Bay Area, travel agents and HIVB to help coordinate details of the inaugural San Jose /Kona flight send off on the San Jose end on March 12, 2010. - Represented the bureau at the following events held in conjunction with and leveraging off of HVCB's San Francisco /Bay Area blitz during the month of March, 2010. The Big Island week was March 14 -20. ° Represented HIVB at The Tech Museum of Innovation in San Jose on March 14th. This event was a partnership between the bureau, The `Imiloa Astronomy Center and The Tech Museum. Assisted with information and brochure distribution. ° Also on March 14 attended the Explore Hawaii Book Et Music Tour at Borders, Pleasant Hill where Dr. Taupouri Tangaro was presenting. Assisted with general Big Island information, literature distribution and give - aways. ° Wrapped up the Hawai'i Island blitz week at Fida's Coffee shop in the Financial District on March 19 Fida's served coffee donated by the Ka`u Coffee Growers while HIVB passed out general Island of Hawaii and Ka'u Coffee Festival information. - Sales calls to 10 Hawaii focused retail travel agents including AAA, telemarketing calls to 24 agents and training for 4 agents took place April through June, 2010. The calls and training focused on airlift and island attractions and included the questions, "How is the San Jose /Kona flight selling and what does business look like for April, May and into the summer ?" According to agents, Hawaii is still very much on consumers' minds but high airfares are keeping them away, especially families. Consensus was the San Jose flight was selling well, April and May are soft but the summer looks fairly good. - Met with airport authorities to review existing direct service to our island as well as discuss the possibility of additional airline service in the future. These meetings included Stephanie Cardenas, Oakland Airport Station Manager; John Albrecht, Oakland Airport (Port Authority) Marketing Manager (OAK is not soliciting other airlines to serve Hawaii from their station as Alaska Airlines and Hawaiian Airlines are outstanding tenants) and Warren Barden, Manager at San Jose airport. - Represented the bureau at the Sunset Celebration in Menlo Park, June 4 -6 2010 - Represented the bureau June 22 -25 in the Pacific NW which included presentations and training: • All About Travel - 27+ agents • Coconuts and Bolts Travel Show - Portland -89 agents • Alaska Airlines Reservations/ Call Center - 31 agents • Coconuts and Botts Travel Show - Seattle -103 agents • Coconuts and Bolts Travel Show - Vancouver -93 agents • Thomas Cook Travel - 27 agents 4