COM 0032.000 2010-2012 - Laserfiche WebLink

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1 The program series was held January 23 -29, 2010 and targeted customers from Los Angeles, San Jose, Portland and Seattle. 53 qualified attendees were welcomed with lei and treated to Hawaii regional cuisine and entertainment. HIVB dollars were further leveraged by incorporating existing musical events into the program - Southern California Slack Key Festival in Los Angeles on January 24 and HVCB's January 26 Seattle blitz event, Perfect Moments in the Islands of Hawaii with Henry Kapono at The Triple Door Main Stage. The Island of Hawaii was represented by BIVB Senior Director of Sales, Debbie Hogan and hotel partners from The Fairmont Orchid Hawai'i, Hilton Waikoloa Village, Sheraton Keauhou Bay Resort Et Spa, the Waikoloa Beach Marriott Resort Et Spa and Kathy Clarke Hawaii. To date, leads generated as a result of this outreach include: - Ken Pickle, Liberty Mutual / Safeco Insurance Companies who will site the Island of Hawai'i June 24 -28, 2010. Next open year is 2012. Due to the merger of Liberty Mutual and Safeco Insurance, Ken is looking to combine two back -to -back programs into his proposal. 300 rooms for 8 nights = 2400 room nights. - Jody Huber, SEI Meetings Et Incentives - who was on Hawai'i Island March 20 -27, 2010. SEI is a 3 d party company with potential future groups. - Buzz Rigsbee, IEEE - Confirmed Hawai'i Island for four years, September 2012- 1300 room nights, September 2014 -1300 room nights, July 2015 -3840 room nights and July 2017 -3850 room nights. This represents $1,843,700 (10,300 C $179 room rate) in potential revenue not including incidentals. • Site Inspections £t Leads: - Forever Living Products - This group, whose booking was a result of PRIME 2008, was on island Jan 21 -25, 2010 with 398 room nights generating approximately $165,500 in gross revenue. They have booked Maui for 2011 and HIVB continues to work with decision makers to rebook Hawaii Island for their 2012 incentive program. - TD Canada Trust - HIVB presented and sponsored entertainment at the January, 2010 meeting in Honolulu to kick off the group's Vancouver incentive program on the Big Island in 2011. TD Canada Trust Vancouver group is expected to yield 400 room nights resulting in $72,000 in gross revenue. This financial company has branches across Canada offering future opportunities to book multiple incentives. Hilton Buyers Education Experience - Familiarization tour May 23 -25 included reps from Distribution Contractors Assn, Travel Planners, Inc., LifeVantage, Jensen Travel, Pacific University College of Optometry, the American Lung Assn. of Hawaii and IEEE. - Succe Meetings Hawaii Marketplace Bi- Island Post Fam Groff- The Hawai'i Island Visitors Bureau, along with Aloha Holidays and various island p teamed up to host six pre - qualified meeting planners on island May 14 -16. - Harley Davidson - site inspection May 24 -25; Hotel Inspection: Fairmont, Mauna Lani Bay. Tentative Group Dates: Fall 2011; 930 room nights (RNS) - Adobe /MFactors - site inspection June 13 -15; Hotel Inspection: Fairmont, Mauna Lani Bay, Four Seasons, Mauna Kea Beach Hotel. Tentative Group Dates: March 2012 or 2013; 750RNS Physicians' Education Resource - site inspection June 13 -19 - Teresa Lovich, Senior Meeting Planner - grand winner of Big Island Outreach 2009 - Dallas, TX. Two groups CME Breast Cancer and Lung Cancer have done Maui and Big Island in the past - International Dairy Queen - site inspection June 21 -22; Hilton Et Marriott for overflow rooms. Tentative Dates: January 2014; 5,306 RNS 6