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c Airlift Support: • Alaska Airlines Kona Inaugural: Alaska Airlines added a second direct route to Hawaii Island and HIVB was on hand to celebrate their inaugural flight in both Oakland and Kona on November 10, 2009. In Oakland, HIVB provided lei and entertainment at Alaska Airlines' inaugural reception at Trader Vic's as well as coffee at the airport gate prior to departure. In Kona, the sold out flight was greeted with a welcome sign, Hawaiian blessing, lei, entertainment and goodie bags provided by our island hotel and activity partners. • Sabre Solutions: Airline research is an important component of destination marketing. So much so the Hawaii Tourism Authority and Hawaii Visitors 8t Convention Bureau have taken the lead role with Sabre Solutions. HIVB continues to contribute and benefit from the partnership. The research on underserved routes between the US mainland and the island of Hawai'i is particularly helpful in that it identifies the areas to target our marketing efforts. More importantly, it provides solid data to help solicit direct flight from airlines serving these markets. • Alaska Airlines Kona Inaugural: Alaska Airlines added a third direct route to Hawaii Island and HIVB was on hand to launch their inaugural flight in both San Jose and Kona on March 12, 2010. In San Jose, HIVB provided literature and macadamia nuts at Alaska Airlines' inaugural. In Kona, the flight was greeted with a welcome sign, Hawaiian blessing, lei, entertainment and goodie bags provided by our island hotel and activity partners. • Network USA: Direct airlift availability is directly related to visitor arrivals. Network, now in its tenth year, is a forum for airlines and air service development managers to meet, network and discuss air service opportunities. Airline research continues to be an important component of destination marketing. While the Hawaii Tourism Authority and Hawaii Visitors It Convention Bureau maintained the lead role with Sabre Solutions, HIVB continued to contribute and benefit from the partnership and used the event as a vehicle to meet with the following airline representatives: ° Southwest Airlines - Emile White, Planner - Capacity Planning, Schedule Planning and Martin Prichard, Lead Planner, Network Planning ° WestJet - Peter Tong, Director, Network ItSchedule Planning and Chris Hugel, Senior Analyst, Network Planning ° Alaska Airlines/ Horizon Air - Clint Ostler, Manager, Marketing and Development • JetBlue Airways - Erik Smith, Senior Analyst, Network Planning • Virgin America - Jayson Haile, Manager, Schedule Planning • Air Transat - Stephan Poitras - Director, Flight Scheduling and Airport Liaisons • Japan Airlines KOA Service: Japan Airlines flight from Narita to Kona has struggled to remain viable for a number of years. With JAL's overall economic condition failing, it became evident in early April 2010; the Kona flight was in jeopardy. While the bureau and industry have supported this flight since its inception, it was evident a campaign was needed to let JAL know how important this flight is to our island. - The Hawaii Tourism Authority, along with Mayor Billy Kenoi and George Applegate travelled to Japan April 13 -15, 2010 to meet with Japan Airlines executives to discuss and hopefully convince them that there is value in continuing the Kona flight. 8