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- Mayor Kenoi again traveled to Japan 8/16- 19/2010 to meet with JAL executives to discuss and show our island's support for the Kona flight. • Japan Wholesaler "E Komo Mai Kona" Program: Top producing Japan wholesalers were preparing their seasonal sales brochures at the time Big Island stakeholders were waiting for JAL's final decision on whether or not they were going to continue their direct flight to Kona. Unfortunately the deadline for these sales pieces came and went during this waiting period. As a result, HTA and the County (through HIVB) agreed to provide funds to the major wholesalers to develop sales brochures specifically for our island. County funds were provided to support JALPAK, JTB World Vacations, HIS, KNT, Hankyu, R &C and Tellme Club. Each wholesaler worked with hotels/ resorts and other partners (golf courses, retailers, etc.) to develop their own special packages. • Japan Airlines Last Narita - Kona - Narita Flight, Mahalo Luncheon: October 29 saw the last Japan Airlines flight to Hawaii Island. Hopefully, the financial climate at Japan Airlines will improve and they will one day consider adding flights to Hawaii. We wanted to be sure to end on a positive note and maintain good relations with JAL. To that end, festivities were planned to greet and send off passengers on these last JAL flights. HIVB and a number of industry partners came together to provided lei, banners and well wishes from Hawaii Island. HIVB also assisted in coordinating a " Mahalo Luncheon" for Japan Airlines staff and security and immigration employees at Kona International Airport to thank them for their service to our island. • Alaska Airlines Inaugural Portland -Kona Flight - Nov 12, 2010 In April 2010. we received the exciting news Alaska Airlines would be adding a flight from Portland to Kona beginning November, 2010. Plans were put in place for HIVB to support the inaugural flight from Portland to Kona on both sides of the Pacific. - Alaska Airlines held a Travel Agent/VIP reception in Portland on November 2, 2010 to help kick off their service to the Hawaiian Islands. Mas Takano, along with George Applegate and representatives from our sister islands, had the opportunity to interact with agents one - on -one as well as present to the audience at large. - In Portland, flight AS 885 departed at 5:15 P.M. with 157 passengers and 6 crew on board. Goodie bags for all passengers were filled with Mauna Loa Tetras, postcards, luggage tags, discount coupons to activities/ restaurant/ retail outlets, vacation planners and maps. Prior to boarding, passengers were treated to Hawaiian entertainment and Mountain Thunder coffee and the gate area was decorated with Hawaii Island posters. - In Kona, flight AS 885 arrived in Kona at 9:50 P.M. Passengers and crew were met with Hawaiian music, hula dancers and a lei greeting by HIVB partners. • Alaska Airlines In- flight Magazine: Advertising in the November 2010 edition of Alaska Airlines in- flight magazine was purchased to support the Nov 12 start of Alaska Airline's direct flight from Portland to Kona International Airport. A 4C 2/3 page ad, negotiated at a 20% discount and positioned adjacent to editorial, was less costly than a full page yet ensured "ownership" and visibility of a page. HIVB's ad also anchored two smaller Hawaii Island ads for a mini co -op section. The ad ran in a Hawaii editorial section, "Adventure 9