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a <br /> Islands ". As part of the buy, we received a reader response listing and mention of our <br /> URL, bigisland.org. In- flight readership is 1,296,750. <br /> • North American Wholesaler Co -op Campaign <br /> Numerous wholesaler co -op campaigns are running in Q4 2010. Results will be provided in <br /> subsequent reports. <br /> Expedia <br /> -Fall campaign will run from November - December and target our primary originating <br /> gateways of Los Angeles, San Francisco, Oakland, San Jose, Seattle, Phoenix, Portland, <br /> Chicago and Denver. <br /> -This online effort will consist of rectangle banners and skyscrapers positioned on Air <br /> Flights, Hotels, Vacation Packages and Deals search and results pages. <br /> Orbitz <br /> - Campaign will run primarily in November as well as into December and target our western <br /> gateway cities as well as Chicago. <br /> Travelocity <br /> - Promotion will run in October and November. <br /> - Online efforts will target those in cities providing direct service to KOA who are actively <br /> searching for three -day to one -week trips. <br /> - Placements include dominating the Hawai'i Store which provides a direct link from the <br /> Travelocity's homepage, headers on the Spa and Golf Store pages and Hawaii Island as <br /> he featured vacation on the Vacations Front Door section. <br /> Pleasant Holidays <br /> - Campaign will run in November through the end of the year targeting all key markets to the <br /> state. <br /> - Banner ads will be placed on the home pages of PleasantHolidays.com and <br /> PleasantAgent.com as well as on the dedicated Honeymoon Landing Page. <br /> - Online marketing will also promote Pleasant Holidays' exclusive Hot Deals promotion <br /> which includes a complimentary economy car making travel to Hawai`i's Big Island more <br /> affordable and desirable. <br /> - BIVB will also be provided with an exclusive consumer and travel agent eNewsletter to <br /> 280,000 opt -in consumers and 16,000 opt -in travel professionals. <br /> Classic Vacations <br /> - Promotion will run in November through the end of the year. <br /> - Classic provides the opportunity to promote our island's upscale properties to consumers <br /> and agents in our top markets. Marketing programs include banner ads and solo direct <br /> emails on custom landing pages. A special Classic Exclusive $500 Hawaii Air Credit <br /> Promotion will also run featuring numerous properties including the Mauna Kea Beach <br /> Hotel, Fairmont Orchid, Hapuna Beach Prince, Waikoloa Beach Marriott, Mauna Lani Point <br /> and Sheraton Keauhou Resort. <br /> MLT Vacations <br /> - Promotion will run in November to December. <br /> - Banner ads and consumer emails will target Continental Airlines Vacations and Delta <br /> Vacations customers. <br /> 10 <br />