Laserfiche WebLink
Blue Skv <br /> - Online and inbound FAM campaign will take place in November and December. <br /> - Banner ads and emails will focus primarily on Los Angeles and San Francisco. Dedicated <br /> emails and e- postcards will also be sent to readers of the leading national trade publication <br /> Travel Weekly. <br /> - A Blue Sky FAM will also be visiting Hawai`i's Big Island in late November/ early December <br /> and is tentatively scheduled to visit Hilo and the Hamakua Coast and explore Kohala and <br /> Kona. <br /> Apple Vacations <br /> - Apple's November - December efforts will focus on Chicago and Denver via online and radio <br /> campaigns. <br /> Alaska Airlines Vacations <br /> - Will be running a Fall/ Winter campaign with Alaska Airlines in support of their direct flights <br /> to KOA. (Alaska Airlines' co -op campaigns and in- flight magazine are handled separately.) <br /> Kama'aina Tourism Initiative <br /> • Kama`aina Promotion: The "Summer Kama`aina" promotion launched in May, 2009 <br /> continued throughout the summer of 2009. To promote local travel through the Labor Day <br /> holiday and drive traffic to the special landing page, www.bigistand.org /getaway, an ad <br /> was placed in the Honolulu Advertiser's "Hotohoto Guide" section on August 23, 2009. <br /> All told, the "Summer Kama'aina" promotion delivered 12,293 hits to the <br /> Biglstand.org /getaway landing page for the period May 15- October 31, 2009. <br /> • Spring 2010 Kama`aina Advertising Campaign: Building on the success of previous <br /> campaigns, HIVB continued its promotion to target Kama'aina travel to The Island of <br /> Hawaii. The campaign will be run in two phases with the first part timed to take <br /> advantage of the attractive rates offered by the Merrie Monarch Festival's new TV <br /> partner, KFVE. White the ads aired during the Merrie Monarch Festival's live broadcasts <br /> April 8 -10, 2010 and drove traffic to a special landing page, www.Biglstand.org /getaway <br /> where partner offers were featured, preliminary planning, including ad buys, took place in <br /> March, 2010. <br /> • Kama`aina Advertising Campaign (Phase II): Building on the success of previous <br /> campaigns, HIVB continued its promotion to target Kama'aina travel to the Island of <br /> Hawaii. The campaign ran in two phases with the first part timed to take advantage of <br /> the attractive rates offered by the Merrie Monarch Festival's new TV partner, KFVE. <br /> Phase II included advertising in the May 9 1h issue of the Honolulu Advertiser, circulation <br /> 139,600 and a multi - faceted program with KHON TV, May 31 through June 27, 2010. As <br /> with Phase I, ads drove traffic to www.Biglstand.org /getaway where partner offers were <br /> featured. The page, which was launched April 7, remained live through Labor Day, <br /> September 6, 2010, and received 8715 hits. <br /> - KHON featured and highlighted Big Island activities and destinations with a four -week <br /> news series led my morning news reporter, Manoto Morales and evening news weather <br /> anchor Justin Cruz. In June, 23 - 2.5 minute segments aired on "Wake Up 2Day" and 20 <br /> 11 <br />