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images and /or "stay- cation" mentions aired during the Monday- Friday weather segments on the evening news. - Viewers entered to win a VIP Weekend Getaway for a family of four that included roundtrip airfare (4) on go! Airlines, hotel accommodations for 3 days /2 nights at the Hilton Waikoloa Village and a Private Dolphin Encounter for the entire family from Dolphin Quest. The promotion was supported with a three week television schedule, customized online contest page and banner ads on www.khon2.com. HIVB's $30,700 gross media investment with KHON TV yielded $133,732.50 total media and added value exposure; a 4.4 to 1 ROL International Marketing Programs • JTB China Group: The Toyota MICE group, the first large incentive group from China, was on island in September, 2009. HIVB shared our island's culture and talent with 200 participants by providing entertainment for their welcome arrival at The Fairmont Orchid Hawaii. • Spirit of Aloha Bus Tour: Mayor Billy Kenoi and HIVB Executive Director George Applegate joined Marriott Hotels £t Resorts "Spirit of Aloha" bus tour in Japan October 6- 9, 2009. The Japan trip presented an opportunity to arrange meetings with executives of airlines that serve both Japan and Hawai'i as well as Japanese tour wholesale executives to discuss continued support of our destination. HIVB supplied omiyage for the executives at these meetings that included All Nippon Airways, Japan Airlines Delta /NWA, United Airlines, Kintetsu, RK, JTB and HIS. The HIS commitment of a charter flight into Hilo in early 2010 was a direct result of this visit. • Moku o Keawe Program Book: HIVB capitalized on the international make up of the audience by placing an ad in the Moku o Keawe Festival program booklet. The ad served the several purposes in that it welcomed participants, reinforced our number -one attraction, Hawaii Volcanoes National Park and supported a culturally significant public event. • Sister City Relations - Miyazaki City: Dignitaries from Miyazaki City, Japan were on island November, 2009 for the Moku o Keawe Festival. HIVB utilized the opportunity to foster relations with tourism officials and expand their knowledge of Hawaii Island's as a destination by providing welcome amenities of locally made products and a familiarization tour. • Hainan University: Dignitaries from Hainan University (China) were on island June 30, 2010 meeting with officials from the University of Hawaii -Hilo. HIVB utilized the opportunity to foster relations with university officials and expand their knowledge of Hawai'i Island's as a destination by providing welcome amenities of locally made products. • Japan Marketing Opportunities Meeting: Hawaii Tourism Japan hosted a marketing opportunities meeting in Honolulu in April. With Japan Airlines service in jeopardy, HIVB arranged for HTJ to bring the presentation to the Big Island. Topics covered included Market Update, Aloha Yokohama 2010, JATA WTF, Trade Workshops and additional 12