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During a Community Forum at the West Hawaii Civic Center on July 20, 2017, the <br />audience expressed concern on both the deep well functionality and DWS's <br />communication efforts. A West Hawaii Today article on July 23, 2017, published some <br />of the public's concerns regarding the deep well status: <br />Examples of public concerns: <br />"They've been trying to communicate, but I don't know if they've been doing as <br />good as they could have" <br />"I wanted to get a basic understanding of why the problem occurred and what <br />mitigating measures are being taken to reduce future risk..." <br />(When asked of D WS's communication efforts) <br />No'; "Not at all. There's just a few signs on the road. If you aren't on social <br />media, if you aren't listening to the radio or reading the paper then you may be <br />completely oblivious. If you're a visitor you're going to be completely oblivious <br />Source: Concerned residents sound off at water meeting, West Hawaii Today, by Max <br />Dible, July 23, 2017 <br />Without sufficient communication, public trust can erode. The City of Santa Cruz Water <br />Shortage Contingency Plan (March 2009) makes a point on the importance of <br />communication: <br />Effective communication is essential to the success of any water shortage <br />contingency plan in achieving the desired water use reductions. All customers <br />need to be adequately informed about water supply conditions, understand the <br />need to conserve, and know what actions they are being request or required to <br />take to mitigate the shortage. The Water Department naturally assumes a <br />central role in publicizing the extent of the water shortage problem and in <br />advising and assisting customers to conserve. The more severe the shortage, <br />the more vigorous the public information campaign will need to be. <br />Department of Water Supply Contingency Plan Audit Results 113 <br />