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INTRODUCTION AND ANALYSIS <br />The development of sound local public policy in a general plan demands <br />an understanding of economic factors. Such factors are largely responsible for <br />the County's growth or lack of growth, and any planning effort which does not <br />take them into account cannot be very meaningful. In varying degrees the other <br />elements of the planning process are affected by the local economy. <br />The existence of population in any given area is based in part on economic <br />reasons. Population usually settles, expands or declines in some correlation to <br />income opportunities or the lack of them. Besides affecting the number and <br />density of population, economic activity has a direct bearing on income level, <br />which to a certain extent determines the standard of living of the individual. <br />Different types of employment influence the social character of com- <br />munities. The size and character of the population in turn define needs for <br />housing, transportation, public utilities and facilities, special combinations <br />of land use, recreation, and so forth. Economic studies are thus one of the <br />necessary first steps in developing plans for public and private actions. <br />Government has a responsibility to identify and plan towards the achieve- <br />ment of an economy which will best satisfy the people's economic demands in <br />balance with desirable social constraints. This involves an active role by govern- <br />ment to understand, forecast, protect and promote local economic sectors. Gov- <br />ernment has many policy instruments available to influence and guide develop- <br />ments, investment, and operation of private and public interests. <br />This approach requires a conscious direction of the economy of the County. <br />The economy, however, should not be considered as the only goal of the Gen- <br />eral Plan. The planning process is geared towards the achievement of a higher <br />quality of life for the residents of the County. Working towards the goals, <br />policies, and standards of this element are only one aspect of accomplishing <br />this desired end. <br />The County offers several amenities conducive for economic growth. Many <br />of these are natural amenities such as a favorable and equitable climate, <br />scenic vistas, high mountains, deep oceans, active volcanoes, large land areas, <br />and an environment fairly free of pollution. In 1967, direct flights between the <br />U.S. mainland and the County were inaugurated, offering immediate as well as <br />long-term economic benefits. <br />Despite these amenities, there have been a number of problems that tended <br />to retard or limit growth on the island. Principal among these problems is the <br />insular nature of the County. Hawaii is the farthest island from Honolulu, Oahu, <br />the State center of commercial, cultural and social activity. Most imported <br />goods have to be transhipped through Honolulu. The distances from the popu- <br />lation center of Honolulu, the mainland, and other markets have limited the <br />growth of export products from the Big Island. With the exception of sugar, only <br />products which are unique and/or have high value are successfully exported, <br />such as macadamia nuts, flowers, and papaya. <br />As the island of Hawaii's population grows larger and the export volume <br />increases, more favorable rates on overseas carriers may be instituted. Should <br />the proposed ferry system between the islands materialize, surface transporta- <br />tion may be improved. <br />The relatively small population in the State, coupled with the distance to <br />mainland markets, creates a disadvantage for local businessmen. This situation <br />is commonly called a "pocket market." The size of the population does not <br />allow for efficient operations, and when exportation is considered in order to <br />expand the market, the entrepreneur is faced with high transportation costs. <br />Physical catastrophies, such as tsunamis, volcanic activity, flooding, and <br />droughts, have also retarded growth on the island. In addition to actual physical <br />damage, the fear of the recurrence of natural hazards presented a psychological <br />barrier for investment. Measures to protect life and property have been planned <br />and instituted throughout the County. Further control measures are reported in <br />this plan. <br />Despite these and other problems, such as high costs of living, high power <br />rates, and other limitations, the economy of Hawaii County has made remarkable <br />advances over the past decade. The economy has traditionally been powered by <br />agriculture. A rural atmosphere has been maintained throughout the island with <br />most of the urbanization taking place in Hilo city, the island's principal harbor <br />complex. During the past decade, the visitor industry has emerged as a major <br />economic force. These two industries, agriculture and tourism, presently con- <br />stitute the foundation of the island's economy. <br />Agriculture <br />With sugar as its leader, agriculture currently constitutes the major eco- <br />nomic sector of the island of Hawaii. Including processing, the agricultural <br />industry accounts for one-fourth of the island's employment. Besides sugar cul- <br />tivation and processing, local agricultural pursuits consists of the raising of cattle <br />and other livestock, the growing of coffee, macadamia nuts, papaya, flowers and <br />nursery products, vegetables, and several processing plants which utilize locally <br />grown products. <br />Agribusiness is basically conducted on two levels. On one end of the spec- <br />trum are the ten incorporated sugar plantations which account for a large per- <br />centage of agricultural employment. At the other end are the small, family - <br />operated farms and ranches. The latter accounts for about half of the people <br />engaged in agriculture. <br />Hawaii County accounts for 36.9% of the sugar produced in the State of <br />Hawaii, over half of the beef consumed, all of the coffee grown, most of the <br />macadamia nuts, and varying percentages of the other crops and livestock. With <br />the exception of the declining coffee industry, incomes from agriculture have <br />grown. The total value of agricultural marketings rose 51.3% from 1960 to 1969, <br />in part a result of higher prices. The number of farms, however, decreased from <br />3,600 to 2,750 in the same period. Acreage in farms also declined 12.2% during <br />the last decade. <br />One of the most pressing problems faced by today's agricultural industries <br />is their ability to attract labor. Agriculture is facing increasing competition for <br />labor from other sectors of the economy, such as the rapidly expanding visitor <br />industry and construction. There is also a demand for a greater number of per- <br />sonnel with technical and professional agricultural training. A related problem <br />is the housing shortage which is found throughout the island. <br />Competition from urban forces for agricultural lands has intensified. The <br />protection of prime agricultural lands, however, is the intent of the State Land <br />Use Law. <br />The pocket market situation and transportation difficulties mentioned <br />earlier in this section are limiting factors for the production of agricultural <br />products for local consumption and export. The State Department of Agricul- <br />ture, the Department of Planning and Economic Development, the University <br />of Hawaii, the College of Tropical Agriculture, and the County have programs <br />to assist the industry. <br />In 1970 the State Agricultural Development Plan was completed. This docu- <br />ment reviewed the present and future potential of agriculture and formulated <br />programs to maintain its future. <br />The opportunities for the expansion of agriculture on the Big Island seem <br />to be immense. Sugar, the largest of all industries, has reported production in- <br />creases by becoming highly mechanized. More mergers and mechanization are <br />expected. One of the immediate problems faced by this industry is pollution <br />control. <br />1 <br />t <br />t <br />r <br />t <br />It <br />1 <br />1 <br />