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FIVE YEAR FINANCIAL PLAN -- YEAR 3 <br />$27,3W median based on 15 stalls @ $10 /stall over a 3.5 day average for a period of one year <br />REVENUE: $ 20,000.00 per year (vendor space rentals) <br />1,400.00 carry over <br />10,000.00 grant for development of a drive -guide ..... ............................... $ 319400.00 <br />EXPENSES: <br />BUILDING EXPENSES <br />1. Lease Rent for 5000 sq R county land for vendor space ............. 50.j00 <br />2. Repair /restoration /signage .\.... N.f... H.»..». NN.. NN..... NiN.... \....N \.............N... V- <br />3. Utilities ../. MM.. MN». N...» M...»..... N.... M»... N. N/. NN... NI.N».N.N.MN.N..MN..N.N..N....• � <br />4. Parking •.» N.. MM..►. NMM. M. M. gNNM...»» M» N.» N. NN... i .M..H.N »NN..N..MN......».NN...N 00 <br />S. Furnishings.. ...... N. NN..»..... N..»......... N.....»,.». N.....»H..N..N......»,.....NN.. -0- <br />ADMINISTRATIVE EXPENSES <br />1. Supplies . NN. N. M. NN.. N... MM. MN... M..... N.»..». MN\. M. N.. /N.NNN.N.MM.MN...N......NN..NN. <br />2. Management fee ..... N. N.».. N» N. N►.»• M... H.■ NN.• wN ..NM...H.NH.. »...N ►.N..NN...N.. 12'000.00 <br />MARKETING: <br />1. development of drive guide maps /brochure /design /text/printing ....10,000.00 <br />2. other promotional activities and events / ads .. H ...... .......N \ \.N. \N........ ►......• 89000.00 <br />TAXES: �4% General Excise Tax on sales HN... N. NH.. ....NMMNN..N.NN......N.H....M1. -00 + <br />INSURANCE 1 CE <br />TV T�...\..\\... \NN»N.........M.N.N.M....NN.N.. M... ►..H..N..N........ M..NN....NN..»N...N.N...M. N N M. \ \H..... M \.NM. »NNI.. N......N. N�3 0,050.00 <br />CARRY OVER: $ 1,350.00 <br />ACTION PLAN Year 3 <br />1. focus on development of quality but succinct drive -guide for the Puna District featuring Pahoa Village Park <br />and Pahoa town, telling of the now completed historic display area at the Park along with the Farmers Market, <br />restrooms, restaurants in the town, stories about the Akebono theater, and other features within the district <br />including the "red road ", Kalapana, Kaimu, Opihikau, the painted church, etc. Funding should be through <br />successful application and receipt of grant funds for this purpose. It should provide information about proper <br />conduct and respect for the ' aina and be distributed island wide to visitor outlets, Pahoa merchants, Bed and <br />Breakfast establishments, visitor information centers, car rental and travel desks, Chambers of Commerce, <br />activities coordinators. <br />2. review /update and reprint 1 -page take away for bus station and visitor center, collect various brochures and <br />other informational materials as part of visitor information "take -away" material. <br />3. continue to implement marketing plan recommendations with marketing funds: including cosponsorship of <br />ads for local events, radio time and newspaper announcements, focusing on local annual events <br />4. advertise scheduled demonstrations or special displays for visitor tour groups during bus rest stop at Pahoa <br />Village Park bus station, and farmers market activity to encourage tour bus groups and independnet visitors <br />to stop long enough to browre in the shops along the road and have a meal in the several restaurants available. <br />21 <br />