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a. Construct immediately needed improvements for vending area; construct local history <br />interpretive display area <br />b. begin organizing various resources in the community to stage demonstrations or special <br />displays for visitor tour groups during bus stops at the Pahoa Village Park, 'including farmers <br />market vendors. <br />Year 3 MARKETING: <br />a. focus on development of quality but succinct drive -guide for the Puna District featuring <br />Pahoa Village Park and Pahoa town, telling of the now completed historic display area at <br />the Park along with the Farmers Market, restrooms, restaurants in the town, stories about <br />the Akebono theater, and other features within the district including the "red road ", <br />Kalapana, Kaimu, Gpihikau, the painted church, etc. Funding should be through successful <br />application and receipt of grant funds for this purpose. It should provide information about <br />proper conduct and respect for the 'aina and be distributed island wide to visitor outlets, <br />Pahoa merchants, Bed and Breakfast establishments, visitor information centers, car rental <br />and travel desks, Chambers of Commerce, activities coordinators, <br />b. continue to review /update and reprint 1 -page take away for bus station and visitor center; <br />collect various brochures and other informational materials as part of visitor information <br />"take- away" material. <br />� c. continue to implement marketing plan recommendations with marketing funds: including <br />cosponsorship <br />of ads for local events, radio time and newspaper announcements, focusing <br />on local annual events <br />a <br />d. advertise scheduled demonstrations or special displays for visitor tour groups during bus <br />rest stop at Pahoa Village Park bus station, and farmers market activity to encourage tour <br />bus groups and independent visitors to stop long enough to browse in the shops along the <br />road and have a meal in the several restaurants available. <br />Year 4 MARKETING: going into the 4th year of operation should provide some security <br />and certainty as far as ability to attract additional numbers of people to the improved town <br />center, so this year should see the maximization of revenues into marketing activities to <br />assure a higher revenue return (higher number of vendor stalls 7 days a week) in year S of <br />this business plan. <br />collateral / advertising. <br />a. fund additional printing of drive -guide brochure (another 20,000) to saturate the market <br />and maintain a small inventory stock on hand. <br />b. continue to implement marketing plan recommendations with marketing funds: including <br />cosponsorship of ads for local events, radio time and newspaper announcements, focusing <br />on local annual events <br />4A <br />