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c. place ads or announcements in visitor literature (Visitor Guides to the Big Island, etc.) <br />Seek features in local magazines (Business magazines, interisland airline magazines, <br />Honolulu periodicals). A 1/8 page ad in Big Island This Week is $60 per week $85 per <br />� week color, or $4,420 a year. <br />Year S MARKETING • <br />a. fund additional printing of drive-guide brochure <br />. gu (another 20,000) to saturate the market <br />and maintain a small inventory stock on hand same ' <br />as previous years. <br />b. continue to implement marketing plan recommendations . • • <br />g p datlons with marketing funds. including <br />cosponsorship of ads for local events radio <br />o time and newspaper announcements, focusing <br />on local annual events at the same level as r g <br />previous years <br />c. double the funding for ads or announcements in visitor literature (Visitor Guides to the <br />Big Island, Bi Island This week etc. Se <br />} Seek features �n local magazines (Business . • g <br />magazines, interisland airline magazines, Honolulu eriodicals <br />p ) <br />Short and Long range goals re <br />�P - and post-park establishment) <br />There are a number of important thins that caul • <br />. P, g d be carried out by MSPA and its <br />membership to help expedite the villa a ark project f <br />. . g P P J or Pahoa. The support of the noun <br />admuustration has been very encouraging, � <br />• ry uraging, but their efforts as well will be in need of <br />community support and resources. Therefore the partnership between <br />County P P MSPA and the <br />ty needs to continue and be strengthened, above all for r best chances of success. <br />Below are some short range and long g ran e g go als ' �n this regard. <br />SHORT RANGE GOALS P re_ ark establishment) <br />) <br />. support . i ion <br />of TMK arc 1 by the County of Hawaii through • <br />. tY g CI�B� funds, work <br />with Mayor's office to xdenti an y P roblem ar eas and organize resource <br />s to assist and <br />expedite acquisition; secure commitment regarding future lease to MSPA for farmers market vendin g stalls <br />. work with the County in developing a site design plan by maintaining contact with County <br />Housing Agency staff and County Dept of Parks an d Recreation staff regarding development <br />of site plan and related improvements particularly rest rooms and vending stall area. <br />,secure ha "l Exhibit materials, i.e., determine re <br />p sent location, size, cost of transporting <br />and setting up at Village Park g <br />. support and assist to ex elite Village Park complex development, <br />elopment e.g., assistance with <br />landscaping, any other areas of where co . <br />along <br />mmuruty Involvement can help move the project <br />r <br />