Mainstreet Pahoa Marketing & Business Plan 1997

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LONG RANGE GOALS (post -park establishment) . secure favorable lease, with the.-Countv for management and mainternance of a vendor "Farmers Market" and Visitor Information / Exhibit area . develop business arrangement to deal with management of vendor space, secure services for museum exhibit design and construction, visitor information center staffing and literature, grant writing for future grants to cover exhibit space design and construction cost, to gather additional historical information relating to local area and prepare in appropriate interpretive exhibit format . initiate discussions with various tour operators regardiniz the use of the Pahoa Villa p, Park as._ „a rest stop in the District. Secure information on what kinds of tour groups are in the District in any given week will be needed in order to assess the likelihood of having a tour bus stop at the Pahoa Village Park. This would have to occur after the park is established, with exhibit and display areas set up, restrooms in good working order, landscaping and improvements are completed. Prearrangement with tour group operators to make a rest stop at the Pahoa Village Commons to allow visitors to tour the park area f s historic sites, the Akebono Theater, and shop at vendor kiosks for light refreshments and gift products in the form of local crafts and food items. These would be primarily tour operators taking groups to view the lava flows which covered the coastline site of Kaimu where the island' s famous black sand beach once existed. . prepare flyer information and — brochure material to be distributed at the visitor information center which provide information about Pahoa and the Puna district including appealing maps of Pahoa and the PUNA area highlighting all of its features including existing attractions. There would be 2 types of material, initially a 1 -page information flyer for easy distribution at the bus station and at merchant stores about Pahoa Village and the Puna District. This will be continually updated and reprinted and improved upon. The second will be a more refined drive -guide brochure identifying different points of interest in the district and related public amenities (rest rooms, restaurants, distances between points, etc.) Distribution of flyers and brochures about the Village Park to all B &B establishments, hotel concierge desks, travel agent offices, HVCB office, and other points of distribution. Organize volunteer efforts to develop informational MAPS and "flyers” about the Village Park which could be distributed to car rentals, roadside stops on Highway 19 in the Hilo Hamakua region, Bed and Breakfast establishments, and particularly smaller hotels in Iona, Hilo, Na' alehu and North Kohala which have a friendlier relationship with their guests and deal with many more inquiries about local places of interest to visit, dine, shop, picnic, hike, and enjoy scenic viewplanes. . work with YBA and Honerwanii communi1y in restoring sumo wrestling ring in the Park area and instituting a community based sumo program; target Japanese visitors with re- established sumo ring within the Park and sumo program, explore possibility of Akebono (Chad Rowan) becoming personally and professionally involved with the Pahoa Sumo 29